President and General Manager
Jay Jessup became President and General Manager of Pepsi-Cola Bottling Company of Central Virginia in 1984. He had been a professional musician before returning to Pepsi-Cola in 1983 to learn the family business.
Jay is a graduate of Blue Ridge School and St. Andrews Presbyterian College. He is very active in the Charlottesville Community and has held such positions as Director and Chairman of the Charlottesville Area Community Foundation, Director and Chairman of Blue Ridge School and a Director of the Charlottesville-Albemarle Chamber of Commerce. Over the years, Jay has also been active in a variety of soft drink associations, serving as a Director of the National Soft Drink Association and as President and Treasurer of the Virginia Soft Drink Association.
Jay is President of Ja-Zan LLC, a commercial real estate company, and is a member of First Presbyterian Church and Farmington Country Club. He serves as a Director of The Music Resource Center and is also a Director of the Pepsi-Cola Bottlers Association.
Suzanne J. Brooks
Executive Vice President
Suzanne became Executive Vice President in 1984. Prior to this assignment, Suzanne served in several capacities as Brand Manager for Dr Pepper from July, 1981 to October, 1983 and as a receptionist in 1974 and again from August, 1980 through July, 1981. Before joining PCVA, Suzanne spent the previous ten years in Greenville and Kinston, NC going to school, running a restaurant, and teaching school.
Suzanne holds a Bachelor of Arts in Elementary Education and a Master’s Degree in Organizational Management.
Suzanne currently serves on the board of, and was the first woman president of, the Virginia Beverage Association, Piedmont Family YMCA, The Paramount Theater, and the East Carolina University Foundation.
Everette Anderson is Pepsi-Cola of Central Virginia’s Vice President. He grew up drinking Pepsi-Cola, so he decided why not sell it, and applied for a job with the Company in December, 1965.
Everette began his career as a Swingman, but over the years advanced through various positions such as Salesman, Route Manager, Merchandising Manager, Sales Manager, Director of Sales Training, Director of Personnel, Marketing Manager, and Vice President of Sales and Marketing. Everette shares that his first “Fifty years with Pepsi-Cola Bottling Company of Central Virginia have been very enjoyable with all sorts of responsibilities. What a ride!”
Everette is involved in numerous community activities and holds positions with the International Board of Directors of SAM (Society for the Advancement of Management), Charlottesville Dogwood Festival, and IMC (Institute of Certified Professional Managers). Everette’s hobbies include Scuba Diving, international travel and Camping (43’ 5th Wheel!). Everette is a private pilot who enjoys flying his plane for business and pleasure.
Vice President of Trade Development
Ralph began his career with Pepsi-Cola of Central Virginia as a Route Salesman in 1975. Over the years he has worked at PCVA as a Route Supervisor, Territory Manager, Key Accounts Manager, Director of Retail, and currently serves as Vice President of Trade Development.
Ralph is a member of several Pepsi Joint Account Call Teams and has been a member of the Retail Sales Committee since 2014. He has participated in Sales and Management Training Courses including PCMI (Pepsi-Cola Management Institute), ICPM (Institute of Certified Professional Managers) and Dale Carnegie – Leadership Training for Managers. In 2010, he was a recipient of the PepsiCo President’s Ring of Honor award.
In his spare time, Ralph enjoys music, sports, playing golf, traveling, as well as spending time with his family.
Vice President of Finance
Bob Pflugfelder has enjoyed forty five years of experience in the soft drink industry. He has been with Pepsi-Cola Bottling Company of Central Virginia since 1984 as the Vice President-Finance. Bob earned a BS in Accounting and an MBA in Managerial Finance from La Salle University. He has participated in Management Training courses to include PCMI (Pepsi-Cola Management Institute), Post Graduate Education Program with Dr Pepper Co, SESCO Human Resources Course, and earned the CM Designation from ICPM (Institute of Certified Professional Managers) through JMU.
Bob’s volunteer positions in the community include current Vice Chairmen-Finance of the Charlottesville Regional Chamber of Commerce, Treasurer and Life Member of the Salvation Army Advisory Board, and he serves on the Board of Directors of the Kiwanis Club of Charlottesville. Bob was awarded a Hixson Fellow award in 2011, and in 2012 he was awarded the Distinguished Club President of the Kiwanis Club of Charlottesville.
Plant Operations Manager, Charlottesville, VA
Jesse began his career at PCVA in April 1983 and has held several positions at Pepsi-Cola. His career began as a relief driver and advanced to salesman, Route Manager, On Premise Manager, and in 2002 was promoted to Sales Manager at the Weyers Cave location and maintained that position for 15 years. In March of 2018 he was promoted to Plant Operations Manager in Charlottesville responsible for managing the products we produce here at the Charlottesville facility, shipping and receiving on first shift and the second shift in the warehouse. He has completed several sales training courses including Dale Carnegie course in Leadership Training, and was a recipient of the Pepsico Presidents Ring of Honor award in 2017. Jesse has also completed training in Food Safety courses,(PCQI, FSMA,GMP’s).
He is also the head coach (9 years) for Madison County High School fast pitch softball team, winning the 2A East State Championship title in 2017. In his spare time he enjoys traveling, camping, and spending time with family and especially with his two grandkids.
Plant Manager, Warrenton, VA
Mark Pence has been a part of the Pepsi-Cola Bottling Company of Central Virginia family for 21 years. He has served as a swingman, driver, account manager, district manager and sales manager, and is now the General Manager at the Warrenton, VA PCVA facility. Mark currently serves on the Go To Market – Franchise Development Committee. He also coaches and serves on the coaches board of directors for the Fauquier Freeze girls travel softball organization. Mark is currently an assistant coach on the Highland School varsity softball team. When not at work, Mark enjoys watching sports, hunting, fishing, camping and coaching youth sports.
Plant Manager, Weyers Cave, VA
Russell began his lifelong career with Pepsi-Cola Bottling Company of Central Virginia in 1970 as a Swingman. Six months later he became a Route Salesman. He was a salesman for five-and-a-half years before being promoted to Route Supervisor and soon after, Merchandising Manager. It did not take long before Russell was promoted again, and became the Assistant Sales Manager for the Charlottesville sales team, a position he occupied for nine years, and then the General Sales Manager for four more years. After thirty years working in Charlottesville, Russell transferred to Weyers Cave as the Plant Manager, where he remains today. Russell takes great pride in his plant and his employees and looks forward to the future and his eventual retirement from a place he truly respects.